The National Theatre had a personnel change which coincided with new, ambitious targets and a renovation of the physical space. The existing website for The Deck was subsequently identified as a weak point in the purchase pathway for new and existing audiences.
The Un.titled team were asked to pitch ideas that directly addressed the reasons why The Deck is a unique venue and how a digital platform could be used to showcase their world-class production values.
We looked to identify what sets The Deck apart, then reflect that in the visual elements of the site. It's all about making The Deck stand out above and beyond other Central Location venues.Nick Santos-Pedro, Project Manager, Un.titled
WordPress was the CMS of choice, which was new for them, as as up to this point they'd primarily used Drupal for their CMS platform needs.
But we convinced them that WordPress was the best selection for this type of site - i.e. impactful, relatively straightforward technically but extremely flexible. For example, outside the homepage, the sites only uses one content type but it's one that can handle a huge array of content requirements and layouts.
We're really pleased with The Deck website and we are confident it will provide this fantastic venue with the digital presence it fully deservesNick Santos-Pedro, Project Manager, Un.titled