Strategy & UX

The website had to convey a sense of elegance and sophistication befitting such a collection, without losing the sense of adventure and quirkiness imbued in the works.

We worked closely with AMGT to develop a site structure and content plan that would meet their requirements from an administration standpoint and present the collection in a clear and compelling manner to visitors.


Subtle animation of interface elements provides feedback while generous amounts of whitespace give the product photography room to breathe. The responsive layout collapses and reorganises content for smaller screens, while ensuring all information is readily available.


Custom theme options extend core Shopify functionality and provide AMGT with complete control over site content. We also implemented a bespoke feature that allows AMGT to adjust the widths of products in the listing view, enabling them to introduce variety into the standard uniform product grid.


  • Strategy & UX
  • Design
  • Development


  • Shopify

The team at Un.titled are a pleasure to work with and we have been thoroughly impressed with the service throughout the process. Our brief came to life very smoothly / organically and we are thrilled with the finished model. The responsive mobile view is proving a particularly effective tool already.

Louise Lowdell , Creative Director, Aynhoe Park Interiors Ltd