Responsive brand &
ticketing website

Curve approached Un.titled to produce a new brand and ticketing website that would exceed their customer’s expectations.

Curve is one of the UK’s leading producing theatres and their productions have achieved widespread critical acclaim, attracting audiences across the UK and beyond.

New developments and an expanding offer meant the old website was unable to accommodate Curve’s growing needs. Un.titled were tasked with producing a website that would meet existing and future requirements, while delivering a tailored experience that facilitated access and discovery.


  • Strategy & UX
  • Design
  • Development


  • WordPress
  • AudienceView Ticketing System Integration

Strategy & UX

A series of workshops were held with each of Curve’s internal departments in order to understand pain points and to pin down requirements.

We then worked with Curve’s Head of Communications and Commercial Director to restructure content across the site and develop a content strategy.

Research showed the majority of users were visiting the site on a touch device, so we adopted a mobile-first approach to designing the Curve website that would deliver a meaningful, context-driven experience on mobile devices.

Curve Theatre homepage


Curve’s show based content is predominantly image-lead and as such the interface was designed around strong feature images and photography.

Curve’s branding is followed throughout and a visual identity system for interface controls and other elements was developed.

Similar and ‘connected’ content is grouped together. Secondary in-page navigation menus allow the user to navigate between grouped content creating a narrative from ‘behind the scenes’ through to ‘production images’.


Curve is built on the WordPress platform.

Performance and session data is is regularly pulled into WordPress via the AudienceView API, allowing us to display availability, performance types and purchase links all accurate to within 5 minutes.

Claire Ward
Head of Communications, Curve

Un.titled have been a dream to work with. They have created for us a website that truly reflects our oganisation’s aims, objectives and brand – and made the experience for all our digital users and visitors so much more easy, fun, efficient and enjoyable.