Bluesuntree appoint Un.titled to build a fully responsive
Magento e-commerce website

Furniture and home accessory retailer Bluesuntree wanted to update their e-commerce website to cater for mobile audiences.

As well as requiring a new responsive front-end, an increasing customer base meant Bluesuntree had outgrown their existing product management systems. Un.titled was tasked with optimising user journeys and site architecture in order to deliver a site that would accommodate a growing product range and improve user experience, in order to drive conversions.


  • Strategy & UX
  • Design
  • Development


  • Magento
  • Amazon Web Services
  • Sage Line 500 integration

Strategy & UX

Personas were developed and user research employed to develop the optimal flow through the site. This also informed catalogue structure and navigation which were re-developed with flexibility and expansion in mind. A key consideration for Bluesuntree was ease of use. Selecting Magento as the platform allowed us to address their requirements while delivering a performant and easily manageable website.
Bluesuntree homepage

Robert Cain
Managing Director, Bluesuntree

Great service, great team to work with, Bluesuntree have seen a significant increase in sales since moving to the Magento website designed and built by Un.titled.


Photography is critical in helping the user imagine how a piece would work in their home and so the interface is built around sharp, inspiring imagery. Key messaging and featured products are brought to the fore, with key actions made easily available at each step.

In addition to product photography we produced a series of lifestyle shots that serve as inspiration for how products can be combined in a space. A 360° product view allow products to be inspected from every angle which assists users visualising a product in their space.


To streamline Bluesuntree’s order fulfilment process we developed a bespoke Magento module that synchronises orders with their Sage accounting platform.

A custom configuration cloud hosting platform ensures continuity of service and lightning fast performance.