The RWA website is, for many audiences, a first point of contact and the RWA wanted to significantly improve this experience, transform the user journey as a whole and lay the foundations for future development. The old RWA site was flat, not designed for mobile and difficult to manage.
It wasn't fit-for-purpose. RWA was also part way through a rebrand which needed to be carried through to their online properties. Moreover RWA had multiple websites that needed to be pulled together into a single destination for all audiences across multiple platforms.
The work that was undertaken at the beginning of the process allowed us to share our concerns and dreams for the site, but also forced us to ask some important questions of ourselves.Holly McGrane, Marketing Manager
From the start, the Un.titled team understood the unique set of challenges that faced us and were entirely sensitive and responsive to those issues.Holly McGrane, Marketing Manager
We began by getting to know RWA as a business and their audiences. We ran workshops to gain a clear picture of user requirements for the new websites. In collaboration with Spy Studio (RWA's brand agency), we worked with the finished rebrand and created a new, fully responsive design. Matched to the outcomes of the previous workshops this allowed us to develop a single site that served all RWA's audiences.
Within these workshops we:
- Set organisational and project aims
- Identified detailed user personas to design the new site
- Developed a new structure
- Teased out content requirements
- Worked up wireframes and new layouts
The end result totally satisfies what we wanted for the site and is testament to how well Tincan understood our audience’s needs and motivations.Holly McGrane, Marketing Manager