The JW3 website was no longer fit for purpose and had a range of issues. These included the fact it was not mobile responsive, had low conversion rates due to poor user experience (UX), limited or non-existent SEO, an unacceptably high bounce rate, and a complete lack of data insights.
With JW3’s incredibly diverse offering and ambitious online growth plans, the new website needed a user-led design that delivered an excellent mobile experience, offered clear navigation and search functions, and supported critical user journeys such as ticket purchases.
We spent a long time writing a brief on what our website wanted to deliver. Brian and Michael were head and shoulders above in terms of understanding the needs we laid out. The Un.titled team continuously came back to those needs throughout the process.Zoe Steel, Director of Marketing and Communications, JW3
The multi-faceted nature of JW3's offering and the clunky former site they had meant this project was far from simple - especially when you throw the COVID-19 pandemic into the mix too. However we looked to keep the organisation's priorities at the forefront throughout, maintain strong communications with the JW3 team, and ultimately deliver a website that reflects the scope of the brilliant work JW3 does.Michael Kent, Project Manager, Un.titled