As an arts and education charity, Play to the Crowd provides an extensive, varied and proudly independent cultural offer for the whole of the Winchester and Hampshire region.
Following a full rebranding exercise, Play to the Crowd (PTTC) is now made up of the parent charity (PTTC itself) and three operational parts, all with new or refreshed visual identities: Theatre Royal Winchester, Hat Fair and Playmakers. Every year it puts on almost 1000 public performances, 500 participatory events, over 50 community group performances (all on a professional theatre stage) and adds £1m+ in additional positive economic impact for Winchester (beyond their own turnover as a charity).
It runs the much loved Theatre Royal, Hat Fair (Winchester’s annual free outdoor festival and the oldest continuously operating Outdoor Arts Festival in the country) and via Playmakers, runs a dynamic programme of community engagement and creative learning.
Built on Drupal with Spektrix ticketing integration, the technical solution drives four separate websites where each brand operates under a different domain and URL but in Drupal PTTC have one common user interface.
The project needed a creative and disciplined approach, delivering on ambitious requirements within fixed time and known budget constraints.