The work that was undertaken at the beginning of the process allowed us to share our concerns and dreams for the site, but also forced us to ask some important questions of ourselves.

Holly McGrane, Marketing Manager

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Brand identity

We work with clients to get a feel for their company and ensure that our work reflects their ethos and aims.

Goal identification

During the workshop phase, we outline the key objectives before pinning down the exact goals that want to be accomplished. Here we identify strategies with clients that can help us to feasibly reach these goals.

Key performance indicators

This is where we agree on what factors can be measured to identify how effective these strategies are proving. Depending on the goal, the key performance indicators give tangible evidence of how effective our efforts are being.

Segmentation

Later in the process, as we are charting specific indicators of our success, we can compare and contrast what are proving effective and what isn’t. This can help us work with the customer to better formalise our strategies.

Un.titled helped us realise our digital vision for Film Hub Midlands at the highest standard, enabling us to connect with our audiences in a meaningful way. We learnt so much through the first discovery phase - on our audience, our brand and our aspirations.

Andy Rae, Development and Communications Coordinator, Film Hub Midlands

Frequently asked questions