The right time to begin thinking about accessibility is at the very start — before you even write a single line of code.

From Digital R&D Fund for the Arts - Making Digital Work: Accessibility, Report by Arts Council England, Nesta and the Arts and Humanities Research Council

What some of our clients say

0% 300% Increase in referrals

Un.titled's expertise and understanding were invaluable when we were redeveloping our Homeless England directory. From UX design through to technical development, their team quickly grasped an understanding of what we were looking for.

Gareth Thomas,
Information manager
0% 100% Increase in annual ecommerce revenue

Un.titled have helped us through the journey using their understanding of the museum and heritage sector as well as their technical skills and experience and are now a trusted partner helping us to continue to develop our online user offering.

Xanthe Arvanitakis,
MD of Soane Museum Enterprises

Want to find out more?

“Accessibility is a core value at Apple and something we view as a basic human right,” according to Sarah Herrlinger, Director of Global Accessibility Policy and Initiatives, Apple.

For our part, at Un.titled, we have dramatically improved the accessibility score of dozens of our client sites, achieving AA standards and accessibility scores close to 100%. To help achieve this, we take a structured, research driven approach, lean on vast experience within the Un.titled team and see accessibility as a constantly evolving practice.

On all our projects, we embed accessibility throughout our whole website development process, well before any line of code is written:

- from our Insight phase (and finding out more about users and understanding their accessibility needs)

- through to our UX workshops (again looking at user needs but also user journeys and ensuring the right tone of voice e.g. on menu labelling, CTAs etc)

- into Design - from validating your new brand, typography and colours (font sizes, words per line, colour usage and contrasts etc.) as well as novel interactions developed specifically for the project (e.g. ensuring animations aid the user)

- and Build - in both the code which drives the site and the Editor's workflow in the CMS (for example making image Alt and Caption Tag fields required)

- ad Testing - across multiple browsers and devices and (automated) testing tools such as (Google's) Lighthouse, auditing for for performance, accessibility, progressive web apps, SEO and more.

And we also offer accessibility auditing and reporting as a standalone service.

Features include

In-depth auditing

In order to calculate your current accessibility level and help identify what areas need attention, we carry out in-depth accessibility audits, checking against a wide number of accessibility factors and indicators.

Report and recommendations

Once we understand what we’re dealing with, and how the picture can be improved, we put together a comprehensive accessibility report. Each report covers actionable recommendations for quick and easy wins, as well as strategic recommendations that usually require a greater level of development work.

Extending your brand

We also carry out accessibility audits against your brand and where necessary, in order to ensure it can be applied online in an accessible way, we’ll develop and extend it. For example we’ll look at your core colour palette, making sure colour usage, combinations and colour contrasts are both effective and accessible. Also, with typography, we’ll make sure font rules (for titles, labels, menu systems and page content) are fully accessible and that font choices are driven by readability (rather than just design). We also utilise our UX expertise to take a data-driven approach to defining brand audiences, and ensuring the evolution of the brand is in keeping with the audience it is there to serve.

Content and image reviews

We can also provide guidance, resources and training to help ensure your core content is also accessible. Covering topics such as tone of voice, use of clear, relevant language, grammar and keyword strategy, site labelling, SEO-friendly page titling, meta data, image alt and caption tags we can help make your content work far harder and better for you.

Frequently asked questions

Whose responsibility is accessibility?

While some may be more skilled and experienced, accessibility is a shared responsibility. It’s not the responsibility of just one person, stakeholder or organisation. It needs to be so that your whole team and whoever you are working with work to spot and improve accessibility issues when they arise.

What do you mean accessibility is the law?

To meet government accessibility requirements, digital services must meet level AA of the Web Content Accessibility Guidelines (WCAG 2.1) as a minimum. Sites must also work on the most commonly used assistive technologies and include people with disabilities in user research.

How is accessibility tested?

There are a vast array of accessibility related tools, approaches and regimes. We use a combination of tools, services and techniques to test accessibility. For example Google Lighthouse, which is an open-source, automated service that runs a number of audits on any given URL, including accessibility and performance. We also use the likes of WAVE, Axe Chrome extension and aChecker site.

How and where ought Accessibility be incorporated into my website project?

Accessibility is a core part of any project, from inception through to launch. In our practice, it is embedded throughout the design and development of every website we produce - from research and discovery, design, development, both technical and content production, content load, testing, launch and bedding in. It also needs continual tending to, so it’s important your web agency supports and where necessary guides you in maintaining best practice when it comes to accessibility.

What kind of results will I see?

Our work - with organisations such as Museums & Galleries Edinburgh, Broadway Cinema and The Deck at The National Theatre - has substantially enhanced the accessibility of our client websites. For Museums & Galleries Edinburgh, we achieved a Lighthouse Report Accessibility score of 96%. For The Deck, we achieved a Lighthouse Report Accessibility score of 98%.