We're thrilled with the result of our web redesign with Un.titled – from initial scoping to the final result they have been really supportive, they've helped to deliver a website which we feel is emblematic of our brand and for our wide range of audiences, so easy to use

Rosie Haas, Marketing Manager, London Sinfonietta

Features of our service include…...

Interpretation

We want to understand your brand vision as soon as possible, pin down your goals and aims and identify how we can help make sure your brand works for digital, across all channels and all devices. We look to gain a proper understanding of the unique selling points associated with you offer, across your brand, products and/or services and identify the key values that need to be communicated through the design. We also develop a clear picture of your customers, so that their needs can be folded into the visual design as well.

Direction

This is the perfect opportunity for everybody involved to get inspired. We both share ideas, brands and sites we like, and we offer our expertise around what we think works well in your industry. Via benchmarking exercises, we sit down and explore competitor brands and inspirational designs. We hunt out relevant models elsewhere that we collectively think could be reimagined and used for your own brand. As part of this we look to bring to the table innovative, disruptive sites and encourage outside-the-box thinking, to challenge preconceived ideas and assumptions.

Concept and Design

We turn our discussions into a series of design recommendations typically covering font suggestions, font sizes, image treatment and colour palette options. The design stage is where the magic happens. This phase is where we establish the design language and set the right foundations to create a visual online presence that sets you apart from your competitors. We look to craft designs that are long-lasting, futureproof and resonate with visitors.

Digital Guidelines

Once we’ve worked through all of the above, we’ll create a new set of online brand and design guidelines for you. It’ll include rules and recommendations covering typography, image treatment, colour usage and more. It’ll make it easier for you to maintain the integrity of the design and prove invaluable over time (e.g. when onboarding new members of staff or when talking to other partners about your digital design needs).

Un.titled took on a complicated project and rose to the challenge, delivering a beautiful new website we couldn’t be happier with.

Leon Puplett, Digital Manager, Young Vic

Frequently asked questions