We survey your existing user base and compile data on how your current audience interacts with your brand. By analysing the information we gather, it’s easier to understand where your audience currently is, and pin down ways to enhance your tone of voice in order to engage with them more readily.
Tone of voice workshops
Our tone of voice service centres around workshopping your needs directly with you. This is where we identify what makes you you. We carry out a series of exercises - for example celebrity ambassadors, scales of voice, ‘we’re this, not that’ - bringing together your audience and the best tone of voice to engage with them via.
Tone of voice guideline creation
Once we’ve carried out our analysis and workshops, we’ll create a set of tone of voice guidelines and share them with you. These are actionable insights that can help you implement your tone of voice across all communication formats consistently and effectively.
Finally, just when you think you’ve got rid of us, we’ll check-in to see how you’re getting on. We’ll also check if there are any areas you need further help with - be that search, PPC and/or embedding your new and improved tone of voice back into the way you create content.
Frequently asked questions
How does Un.titled approach a tone of voice project?
We ask for you to share as much audience data with us and at the same time bring together the best people from across your organisation, representing the different customer and audience touch points. Via the tone of the voice workshop, we then look to identify the perfect tone of voice for your brand. And we continue to work closely with you throughout the process. We will be your collaborative partner.
Who should have an input on tone of voice?
We believe in allowing a mix of voices to have an input on the direction your tone of voice takes. You need voices that reflect the full breadth of your organisation - not just a specific part of it. We therefore encourage participants from across your business to take part in our tone of voice workshops.
What types of exercises can I expect in a typical tone of voice workshop?
During the workshop, we will carry out a number of exercises to help you get to grips with how you want your tone of voice to be. These include celebrity ambassador exercises, scales of voice, ‘we’re this, not that’, and brand charts.
How long will this take?
Generally speaking, Un.titled’s tone of voice work takes between three and five weeks. The length of time will be dependent on your availability, what data you might or might not have and how in-depth you want to be.