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Not every buyer that visits an ecommerce website is ready to make a purchase. However, you can help them on their way with plenty of helpful pre-sale conversion points for each stage of their journey.
Website UX audit
To help increase your conversion rates, improve your search rankings and enhance your users’ experience, we can undertake a comprehensive audit of your website and highlight areas that can be improved.
Our experienced marketers can research your industry, your competitors and any notable business trends. They will create a clear marketing strategy based on your goals so that your business targets are achieved cost-effectively.
Personas are descriptions of typical visitors to your website. They help to define the way people will use the site and how it will need to be structured to meet their needs. We can test a site from the perspective of each persona and identify hurdles and difficulties.
Frequently asked questions
What’s the secret to strong UX design?
Finding the right combination of effectiveness and simplicity. It's all about helping users reach their goal in as few steps as possible.
Why does UX matter?
The user experience is all about how they feel when they visit your website, as well as what they do while on it. If they feel positive, they are more likely to make enquiries and purchases.
What kind of thing does UX design testing look at?
UX design testing looks to identify any hiccups or headaches that a user may encounter when using a website. The fewer there are, the better the user experience.
What is a conversion rate?
Conversion rate is the percentage of visitors to an ecommerce website who make the leap from visitor to customer. There are many factors that effect this, and removing barriers to conversion is a key part of strong UX design.