Our most popular services...
Strategy and planning
We will complete a social media audit for your business and work with you to find the best channels to meet your needs. We will develop a bespoke strategy for you and make sure it’s fully integrated with your overall digital strategy, marketing, promotions and PR activity. We’ll create monthly social media content plans and can manage your regular posts for you.
Social media platforms are a really cost-effective way to share your brand values with your audiences around the world. We will help you to gain social media recognition and monitor who’s talking about you and your competitors. We’ll also help you to find important influencers and potential brand ambassadors to spread the word.
Our highly creative team will produce outstanding designs based on best-practice social media principles. We’ll make sure that you really stand out on your social media channels of choice. We can also design and deliver imaginative social media campaigns and competitions to meet your business objectives.
We can provide training to get your staff up to speed with the fast-moving world of social media. Customers looking for a quick response are using social media as a customer service channel. We can show your team how to respond efficiently to demonstrate how much you value customer feedback.
We also specialise in social media marketing for B2B businesses
Social media marketing can reinforce your reputation as a thought leader and solution provider, helping you to build stronger customer relationships. More and more buyers research your brand online before making their buying decision. That’s why it’s important that they find you on the right platforms.
You customers might want to send you a message via social media, place their order online and then talk to your customer service team about collection from your nearest stockist. To provide this level of service it’s important that your systems are integrated so that everyone can see the same product, shipping and transaction information.
One way to stand out from your competitors is to share access to added-value content on your social media platform. By delivering informative blogs, promoting the latest research, providing access to user manuals and videos you can highlight your deep understanding of your customers’ needs and attract them to your website.
We can help you make sure your business social media profiles are professional and attractive. We can collate information about visits, likes, click through rates, ‘follows’ and ‘unfollows’ to gain useful insights about your audience. We’ll help you to identify which platforms are generating the most traffic for your website.
Frequently asked questions
What is social media marketing?
You can use social media platforms like Facebook, Twitter, Instagram and LinkedIn to build your online brand and encourage people to visit your website.
Why do I need social media marketing?
Social media marketing (SMM) can play an important role in your overall marketing strategy by providing access to your potential customers in their preferred online environment.
What content should I post?
Direct selling on social media platforms is not ideal, so focus on material that will be relevant, useful and entertaining for your target audience.
How do I get people involved and engaged?
Asking questions, sharing expert information, competitions and live chats are all good ways to give your social media presence a boost.
How often should I post on social media?
The frequency of your posts and their style will vary depending on the social media platforms you are using. It can range from a short post on Twitter up to three times a day to twice a week on your blog. For some platforms like Pinterest and Instagram multiple posts are popular while engagement of Facebook is likely to fall if you post more than twice a day.
Can I measure the return on my investment in SMM?
The number of reshares, likes, comments, and clicks are good indicators of engagement. You can also measure click through rates from your social media platforms to your website. Analytics will tell you whether these visitors have made a purchase or subscribed to a list.