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We work hard to understand your business objectives and your target audience. We will look at their habits and preferences to make your email marketing campaigns a targeted and specific part of your digital strategy. We can monitor your results and give you recommendations to make sure you achieve the best possible results.
We can set up your email list and mailing platform. We only work with opt-in lists of contacts that have given you permission to email them. We can segment your lists to create really relevant emails and help you to regularly maintain and refresh your database.
We can run your email campaigns from beginning to end, whether you want a short-term campaign or a regular weekly or monthly email. We can support your objectives and use email marketing to drive regular traffic to your website and generate sales.
We create impactful designs for your email campaigns that will work beautifully with your brand. You can use them as templates or we can create your emails for you.
We also specialise in B2B email marketing
Business to business (B2B) buyers say that they prefer email communication. By understanding their preferences you can include valuable insights, useful information and engaging stories that will drive traffic to your website.
There are normally three or more people involved in a B2B buying decision, and their interests can be very different. By understanding the way your customers make their decisions you can target the right people at the right time with the right information.
Your contacts are likely to move around and it’s important to keep your mailing list up to date. While open rates and click through rates are important, it’s also useful to know when your emails aren’t opened too.
Testing and measurement
We have plenty of experience about which designs, subject lines and calls to action are likely to work for you. Even so, it’s still important to test and measure the results of your email marketing so that your campaigns are improving all the time.
Frequently asked questions
How do I start my mailing list?
The best way to start is to create a compelling offer or valuable content that people can receive in exchange for their email address. It’s important to be clear that they will be ‘opting in’ to receive information from you in the future.
Should I buy an email list?
You will still need to confirm that contacts on a bought list agree you can send them information in future, so this can be an expensive way to start your list.
Should I send an email newsletter?
It depends on your business. A newsletter could be a useful part of your overall email strategy if you have plenty of new information to share. You will probably also want to send specific and highly relevant information to different people on your list.
How often should I send marketing emails?
The best way to find out how often people would like to hear from you is to test different frequencies.
Are click-through rates important?
The number of people opening your email is one measurement – that’s the open rate. The click-though rate or CTR tells you that they have used a link in your email to go through to your landing page. This is a good indication that they have engaged with your content and want to know more.