Broadway has been around for 30 years and our customers are extremely loyal – which brings many challenges when making such wholesale changes. Un.titled were patient with us as we worked through this project and considered all the feedback we were receiving from the audience and our staff. Having a team that are always ready to respond to the multiple challenges you face as a client is always important and Un.titled certainly delivered for us.Stewart Terry, Director of Marketing and Communications
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Understanding you and your audience is our top priority. Your brand strategy will capture the essentials of your business. It will provide the foundations for your relationship with your customers. It’s so much more than your logo.
Whether you’re looking for an update to your existing brand or for something entirely different our design will be new and exciting. We will make sure that everything from your logo and colours to your typefaces and messages reflects what you’re all about. We will make sure your brand is consistently represented from your home page to your mobile marketing campaigns.
User Experience (UX)
When your customers visit your ecommerce site they will expect it to be usable and accessible. More importantly, they will come back time and again if they enjoyed the experience. We will work with you to build your brand by creating a customer-centric site that really delivers an engaging journey for your customers.
We have a team of experienced and certified digital marketers who work closely with our talented designers. We can create a structured marketing strategy and consistently high quality content based on your business goals and budgets. Our campaigns will be effective and focused. Throughout the process we are always ethical and transparent.
Frequently asked questions
Why do I need a brand identity?
Your brand identity represents what your business is all about. Used effectively it will create recognition, build your reputation and encourage customer loyalty.
Is my brand my logo?
Your logo is part of your brand identity. It is the way people will recognise your business at a glance. Your brand identity is about who you are, what you stand for and the type of customers you work with.
What are brand guidelines?
You are going to invest time and effort to create your brand’s identity. The guidelines will help you to use it consistently for everything from your website to your printed materials. Consistency will build awareness and trust in your brand.
How long does it take to create a brand identity?
To complete the research and analysis, to produce and refine ideas and to approve your final guidelines can take just a few weeks. In reality you will always be promoting, monitoring and developing your brand, so it’s never really finished.