Shopify
Shopify makes it easy for companies to create an ecommerce website that reflects their brand, and delivers a streamlined, effective site for online retail.
It’s easy to customise and can handle unlimited inventory, while single step order fulfilment also helps speed up purchasing processes.
There are also basic tracking and analytics tools, all without a massive technical overhead. Things are kept simple and easy for emerging brands to establish a strong ecommerce presence.
Integration is also a straightforward process when it comes to Shopify, as our handy Shopify Integration beginner’s guide explains.
Shopify Plus
Shopify Plus takes that solid Shopify base and extends it to accommodate for companies with larger customer bases and higher levels of growth.
Companies can automate campaigns, launch new products and cope with high demand scales with ease. Storefronts can be easily customised, as can checkout and backend systems.
New sales channels can also be launched, and Shopify Plus also supports social commerce via Amazon, Facebook and Pinterest for example. So if your brand has a strong social presence, there’s a real chance to turn this into revenue.
Additionally, all these sales channels can be viewed and managed via a single enterprise ecommerce dashboard.
Shopify Plus also has a rapid service delivery through a cloud configuration. That means that you could realistically have a Shopify Plus website up and running within three months.
One additional thing to mention is that on both Shopify and Shopify Plus websites, it’s possible to play around with products without the need for code. New products can be added, updated and managed without the need for high level technical expertise – teams can just crack on with it.
Choosing what’s right for you
Something we believe to be vital to success is knowing what you are and what you want to be. As a retailer, being realistic and having a clear awareness of what your company wants to achieve will stand you in good stead.
This knowledge can also be helpful when selecting an ecommerce platform. What can you afford financially? How much time can you invest in getting your ecommerce platform exactly as you want it?
One key difference between Shopify and Shopify Plus is the cost. Shopify Plus is a more expensive option. That may put some merchants off. But that cost does bring benefits. Shopify Plus statistics indicate that the platform can bring about 126% year-over-year average revenue growth for merchants.
If you’re still not sure what the best avenue for your business is in this space, we can help. Get in touch and let’s get your business where it should be.
