1 – Sort Search Out
Search engines are vital when it comes to success online. Getting your website in front of the right people is a must if you’re going to thrive.
If your business has a great website that doesn’t get the desired levels of traffic, that’s a major barrier to growth.
Adopting SEO practices such as keyword research, reviewing elements of your pages and earning links can increase the chances of your website appearing in front of potential customers.
Pay-per-click (PPC) advertising is another option, allowing your business to appear at the top of search results for the keywords you’re bidding on, boost visitor numbers and potentially acquire new customers.
Google recently changed its tack when it comes to how it ranks, crawls and indexes a website. The search giants will now use the mobile version of your site to do this, so make sure your mobile site is search optimised.
Personal searches are also on the rise, so consider the keywords you use on your site. And don’t forget factors such as meta tags. These all add up when it comes to placing your website in front of the right people, and potentially allowing you to boost your customer base.
Web search and algorithms are always changing, so hiring an SEO agency can be a good idea. Why not say hello to Un.titled today?
2 – Create Great Content
People want reassurance that they are shopping in the right place, and your content can make a difference on this front. Having topical, informative blog posts allow you to create a distinct tone, character and style.
Additionally, including pertinent keywords in these blogs can be great for SEO.
According to HubSpot, almost half of consumers review between 3-5 pieces of content before engaging with a salesperson. So if you offer better content than your competitors, you give yourself a great chance of acquiring new customers.
Creating great content for SEO purposes takes discipline and skill, but can deliver big rewards when it comes to bringing in new customers.
3 – Design to fit
Ecommerce websites today need to be easy-to-use and visually impressive.
By utilising a creative web design, you can better engage with visitors, provide them with all the information they need to make a decision and heighten the chances of increasing your customer base.
“In many instances, your website is the first impression of your brand you give to potential customers,” says Darren Barrett, Senior Digital Designer at Un.titled. “Having a dynamic experience online is key when looking to engage with visitors and keep them coming back to your website. Designs can also support conversion by including clear information, great imagery and calls to action. You can also create a cohesive connection with offline material, supporting brand continuity and familiarity.”
4 – Pick your Channels
Potential customers can be reached in a variety of ways. As part of a successful digital strategy, any ecommerce business must be aware of the mix of mediums customers can be acquired from.
Paid social can be used to promote your brand and place content or advertising in third party feeds and pages, while having a strong social media presence can get your brand in front of your target audience. Investing resources and time into these areas can increase the likelihood of people discovering your offer and taking you up on it.
5 – Convert Visitors into Customers
All of these above points essentially contribute to this final one – turning website visitors into customers.
Successfully doing this requires a keen focus on consumer behaviour, so adding conversion rate optimisation (CRO) to your marketing strategy can reap rewards. The insight CRO offers can allow you to identify ways to boost that all important customer base.